The Citizen Watch Company is one of the largest watch companies in the world, this prominant Japanese company is well positioned in the affordable watch market. The Citizen Watch Company produces some excellent timepieces, they are growing in respect in watchmaking circles and recognised by consumers as stylish and functional. 

Whilst I see the integrated bracelet design as synonymous with 1970s styling, I view the brightly coloured Tsuyosa collection as a cost effective alternative for the Rolex Oyster Perpetual. The brightly coloured dials with hourly index markers and the double index marker at 12 and six o’clock has that Oyster Perpetual design vibe about it. Sure, the Oyster Perpetual has the Rolex crown at the 12 o’clock marker, and double index markers at the 3 o’clock and 9 o’clock positions. We have now seen Rolex release an integrated bracelet watch with a new movement and display caseback. The presidential style bracelet is lifted straight from the Rolex DayDate, the half round links do not pinch hairs on your arm. 

The blue and black dials are of little interest to me, these are pretty much standard fare in watchmaking circles. The light blue, green, and yellow dials really pop, these versions make the Tsuyosa really stand out on the wrist. For me, the yellow dial is a great summer watch worn with casual attire. I do not think hiding the bright dials under a jacket during autumn and winter does this dial justice. The integrated bracelet style is very much back in vogue and Citizen offers an excellent low cost option in a pseudo-contemporary style. What Citizen watches lack in originality in design, they make up for with an interesting aesthetic and price to quality advantage.