I frequently follow Swiss watch sales, Rolex normally leads and Omega and Cartier fight for second place. In terms of luxury, it is difficult to go past Cartier as a luxury goods manufacturer, they have exquisite style.

I have only wandered into the Cartier boutique once, I am aware that Cartier and Omega fight for second and third position for Swiss watch sales, so I am naturally interested in what they have to offer. I know their major pieces from the Santos to the Tank and whilst I am appreciative of their history and horological significance, the styling just isn’t me. The styling is great; however, the style just isn’t me as I am more of a sports watch type of guy. I do have a dress watch and would love a rectangular option.

The history of the Tank is interesting, the Tank was introduced in 1917, and officially released in 1919. Inspired by the introduction of the Renault FT-17 tanks used on the WW I battlefield, the Tank was created by Louis Cartier, grandson of company founder Louis-François Cartier. The Cartier Tank is an elegant timepiece, I can see why people are drawn to this design, it is timeless. The sapphire cabochon crown is not really my style; however, I can see why people like this.