There are certain brands you feel an affiliation with, Longines is one of those brands I really like. They are a mid-range brand within the Swatch group and have a long history dating back to the 19th century. Longines was established in 1832 at Saint-Imier by Auguste Agassiz building pocket watches with crown-wheel escapements that was pretty much Swiss standard at the time. This is a Swiss watchmaker with a long heritage that was ravaged during the quartz crisis of the watch industry.

Longines produces some pretty decent heritage pieces from dive timepieces, aviation inspired watches, sports watches to dress watches. Their Flagship range is looking pretty decent too, their HydroConquest is really worth looking at. I really like their heritage reissues, from their 1940s to 1960s models, with the updated movements, they can be better than the originals. I know they sit in the Swatch mid-tier market segment, but sometimes I feel they could move to a higher level.