TAG Heuer is now misaligned on online watch forums. This is misplaced, Heuer has a long history of horological excellence and innovation dating back to 1860. To be fair, this isn’t one of these amazing Heuer timepieces, this is a pretty bad example of a vintage timepiece.

The 1980s and 1990s were a rough period for TAG Heuer after the TAG Group bought into the company and rebranded the whole company. What possessed them to change the name of a significant watchmaker? I would argue arrogance mostly. Watch enthusiasts argue they don’t like the current models but respect vintage timepieces. The Heuer Memphis is an example of a dual analog/digital dial, I really can’t see the value, but I guess plenty did.

The Memphis was released in 1979 around the time the Pasadena was released and just after the Verona. What we know during that period, new models were released on a regular basis so I am guessing model runs were short in that period. The Memphis was powered by the ESA 900.231 quartz movement, the pushers were located on both lower sides of the case with the crown on the right. This unusual stretched hexagonal case was very much a design of the era – looking very aged now.