Hong Kong is one of, if not the most significant prestige watch markets in the world for predominately Swiss and luxury timepieces. When the Hong Kong watch market declines; the heads of the main horology conglomerates get very nervous.

Hong Kong is significant for a number of reasons, this former British colony is a major financial district within the region linking Asia to not only Europe but the United States, the Middle East and Australia. Hong Kong as a financial centre is also significant for China; although areas within China, such as Shanghai control financial flows. Notwithstanding, international businesses still operate within Hong Kong and hold a regional presence and finally, Hong Kong is a major logistics centre.

For an extended period, Hong Kong was the gateway to China with the inhabitants building significant wealth over the years that was influenced by dual Chinese and western interests. From my limited travels to Hong Kong, interactions with locals through extensive travels throughout the region and personal studies, I have witnessed the Hong Kong appetite for luxury goods.

Hong Kong is an important international hub with international airlines offering great deals for stopovers from Europe, America and Australia redirecting airlines to both Asian shorthaul and longhaul destinations. Hong Kong is also a major travel destination with tourists and lets not forget business travel. Shopping in Hong Kong is world famous and although the great deals Hong Kong once offered tourists no longer exists, the reputation of major retailers is ingrained within the very fabric of Hong Kong.

Needless to say, the wealth of Hong Kong residents demands the latest trends in luxury goods with the aspiring middle class of a resurgent China keen to display their new found wealth. Thus, Hong Kong is in the envious position of generating high volumes whilst maintaining high prices and margins. The geographic location of Hong Kong works well to service Chinese buyers as well as the countries in the region including the airport hub.