In what might be considered the most stunning example of IWC watchmaking, the Portugieser 40 is the quintessential IWC model. This is the model that I feel best aligns what IWC represents. Yes, sure, their flieger series is pure IWC heritage, admittedly this is what I first think of when I pass an IWC boutique, so I like to take a look at what else they have on offer.

I like what the Portugeiser represents, this is a move away from their traditional market and towards a more up-market offering. At 40 mm, the case is large but not oversized, I think a dress watch should be around the 38 mm case diameter with a thickness below 13 mm. The Portuguiser meets these style requirements, I like the brand but couldn’t see myself going out and purchasing an IWC for my collection. What I like to do is view and review watches, for me, IWC is a worthy contender for luxury watchmaking, I just don’t think it represents what I am looking for.