The Heuer Skipper is an interesting timepiece for me, Heuer was very much a motorsport company, their chronographs were very much targeting motorsport enthusiasts of the day. Jack Heuer was well known at race tracks, Heuer was a motorsport sponsor and a motorsport official timer. It is not difficult to link Heuer with motor racing, they had some great advertising, TAG Heuer is still strongly involved in the sponsorship of formula one.

The Skipper isn’t a huge departure from their core competencies of precision timing with chronograph movements. Yes, this is a different market to their traditional market, this still aligns to a market segment with a high disposable income with highly competitive individuals fighting it out on the water instead of a racetrack. Whilst this is not their main market, this is a lucrative secondary market to stabalise sales.

The Skipper is a different market, yacht racing is still racing, although the chronograph is generally used as a 10 minute, 5 minute or 3 minute timer based on the race instructions. Instead, for yachting race starts, a countdown timer is required and the chronograph provides this. Heuer had a number of sailing timepieces from the Yacht-Timer, Regatta and the Skipper, Heuer was more involved in yacht racing than many thought.