I was in Las Vegas and happened to wander in the Coca Cola shop on Las Vegas Boulevard, it is not a normal shop I would enter but I am glad I did. Looking around the store, I noticed clothes manufactured (in part) from recycled plastic bottles and this really took my interest.

I explained to the staff member on hand while snapping the photograph of the clothes for sale that I have a friend researching and writing a thesis on plastics in the ocean, I am pretty sure a corporate initiative like this would grab her attention. I have an upcoming university unit on Business ethics, globalisation and sustainability with this surely fitting into the sphere of corporate social responsibility.

Some research on the Coca Cola website found in 2007 they began producing the Drink2Wear fashion apparel manufactured partly from recycled plastic bottles and cotton. What they didn’t indicate on the website is the extent of the size of the program, what I do know is this a definitely a step in the right direction.