I have had the opportunity to try these smartwatches on at a promotional show when I was in Manila. The TAG Heuer is an android operating system that sets the face of the watch with a Carrera dial – ok, that’s good.

TAG Heuer is a luxury goods manufacturer, you know you are paying a premium for quality Swiss engineered products and if you are good with that – no issues. The question then is, does the Connected smartwatch meet the criteria for luxury goods? Watch guys, or watch snobs love mechanical movements, they love old style, intricate, hand produced machinery – that is a mechanical movement. 

But this is when it gets tricky, the android operating system is open source software and isn’t exclusive to TAG Heuer. When you purchase a TAG Heuer timepiece, you are paying for a pretty intricate movement and TAG Heuer has a distinct style. I have heard these are great a $300 smartwatch for six times the price.

So what you have here is a bunch of electronics replacing an intricate movement, an open source software program available to anybody, a body and band with the TAG Heuer marketing department and their reputation for quality and style, so maybe it is just me – I just didn’t get it. I see where TAG Heuer is going, they are looking to break into the smart watch market with a high value reputation